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Proven, Measurable, Revenue Focused Results
If you have just started researching SEO or PPC you may be slightly overwhelmed with the volume of acronyms, industry terms and the volume of conflicting information on the web.
You are probably thinking that you’re not sure who to trust as there are so many digital marketing agencies selling these services who all make some very bold claims.
We are going to try our best to demystify the subject for you then invite you to get in touch so that we can demonstrate how the team at deft are able to develop and implement a search engine marketing strategy that suits your business goals.
It's not all about rankings, clicks & traffic
When Deft develop a search engine marketing strategy our core focus is not to simply generate more website traffic, we focus on driving the right kind of traffic to your website – the type of traffic that is likely going to generate your business revenue.
The team at Deft is mostly made up of digital marketing & eCommerce professionals that have worked in senior positions within commercial businesses.
This means that our goals are very likely to align with our client’s goals and we focus on the metrics that matter to you.
Searcher Demand Analysis
An in-depth searcher demand analysis will help you determine how potential customers with commercial intent are searching online.
SEO Strategy
We can develop a 3, 6 & 12 month SEO strategy that we can then implement for you.
Technical Audits
A technique audit will help you understand how you can improve your rankings for keywords likely to result in sales or leads.
PPC Strategy
Using our knowledge, experience & state-of-the-art technology we can deliver a PPC strategy that will increase sales & leads while ensuring a high return on advertising spend(ROAS).
PPC Management
We can provide on-going PPC account management and can offer a solution that doesn't require a long term contract.
PPC Audits
Not sure how well your PPC account is performing? Our one-off audits more than pay for themselves through efficiency savings & improved account performance.
Better Traffic, More Leads, More Sales
If you are reading this page you probably have at least a general understanding of SEO & PPC, but if you don’t that’s fine we will happily answer any questions that you have. We will also explain things below to hopefully add some further clarity.
When people talk about SEO they are generally referring to the ‘free’ listings on the search engine result pages. Of course, although these listings are free, businesses invest money into SEO to increase the chances that they will feature prominently so there really is a cost attached to this process.
There are 100s of factors that will determine where a website will feature on Google for any given search term, but it really distils into the following 3 areas.
Content
The quality of the content on your website is hugely important. You need to feature content on your website that is relevant to the type of visitor you’d like to attract. When we are talking about content this can include text, imagery and video content.
The bottom line is, if your content is better and more relevant informative than competing, you have a better chance of featuring prominently on Google.
Historically search engines simply tried to identify words on a page to determine which keywords you should rank for. Things are much more sophisticated now and Google does a much better job at determining the context of data contained on a web page.
For example, if a content peice mentions the word “Paris” & the word “Hilton”. Historically Google was unable to determine if this referred to the celebrity Paris Hilton, or the Hilton Hotel in Paris.
When Google processes information, it now looks for clues to determine the overall context of any given web page.
Technical Aspects
How your website is structured from a technical perspective can make a huge difference to your search engine rankings.
Your website not only needs to be easy for visitors to navigate, it also needs to be constructed in a way that Google can easily understand and crawl efficiently.
Technical aspects that may effect how well your website ranks includes page speed, website security and how easy your site is to navigate from both a visitor’s perspective.
A website may look good on the surface, but think about how many pages on the web that Google has to crawl on a daily basis and the power and resources this requires.
For that reason having a website that Google can crawl efficently with the least amount of resources can also have an impact on your search engine presence.
External Information
One of the reasons Google became such a great search engine was because of the idea of using external factors to determine where a website should rank for any given search term.
Search engines in the past acted as a simple database and often only really used content contained in websites to determine search engine rankings. This was a fairly primitive way to generate results and it became very easy to manipulate.
Google decided to put a much larger focus on external factors when determining where a website should rank for any given keyword. This means that information about your website or business found on other websites can have a huge impact on how well your site will rank.
One of these factors is the quantity, and quality, of 3rd party websites that link to your site. A high-quality link to your website counts as a vote that tells search engines that you are a good, trustworthy resource.
Increase Leads & Sales Quickly Through PPC
When people mention PPC, or pay-per-click marketing, they are normally referring to Google Ads as this is by far the most effective advertising platform ever created.
The reason Google Ads is so effective is that it allows you to show potential customers and advert at the exact point when they are looking for a product or service.
This means that ads stop being an annoying form of interruption and instead become a helpful form of information.
The great thing about Google Ads is that you can spend as little, or as much, as you wish and your return on investment is entirely measurable.
WHY CHOOSE US
Why choose us as your SEO or PPC Partner
Our team have years of experience driving sales through search engine marketing for businesses turning over as little as £100k per year right up to large organisations with a turnover of £5bn+.
Measurable Results
We are data geeks and like to measure exactly what our clients get in return for their investment in search engine marketing.
Proven Results
Don't take our word for it, ask to see what our specialist team have achieved in the past, and are currently achieving for our clients.
No Sales Or Account Management Layer
Speak directly with the senior search engine marketing professional with 10 years+ experience that is working on your account.
CONTACT FORM
Have a project for us?
Get in touch today to find out how we can help you improve traffic, sales and leads to your website.
+001 234 56 78
Have a project for us? Call us now!