We've helped clients across multiple sectors

Ecommerce Audit

Online businesses often invest heavily in digital marketing channels, from PPC and SEO to Email and Social Media marketing. Improvements made to your website’s conversion rate benefit all of these channels simultaneously.

Our Ecommerce Audit is a comprehensive analysis of your website across circa 300 checkpoints, aimed at identifying customer pain points, visitor drop-offs and missed opportunities where you could be losing potential customers and sales.

The Ecommerce Audit evaluates your store across a multitude of key areas including:

  • All key page types, from the home page to collections, product pages, basket and landing pages
  • Navigation, sorting and filtering
  • On-site search results
  • The complete user purchase journey
  • Upsells and cross-sells
  • Incentives and urgency to convert
  • Trust factors and social proofing
  • Accessibility of key purchase information
  • Common queries/issues from customers
  • What your Analytics data tells us
  • Testing across Mobile, Desktop and Tablet
  • Page load and rendering performance
  • Technical issues

On completion, you’ll receive a spreadsheet and written document identifying clear and actionable recommendations to improve your site. The recommendations will be prioritised by impact vs effort to implement, highlighting the most critical issues and quick wins.

CONTACT US

Ecommerce Audit

Because Getting The Click Is Only Half The Journey

Landing Pages

We create landing pages tailored to your users. To achieve this, we lean on our experience, study your competitors and often introduce entirely new concepts.

Analysis

We analyse user journeys from the moment they interact with your ad to the point they convert or abandon, and use this data to achieve better results.

A/B Testing

We create different versions of your key conversion and high-traffic pages and pitch them against each other. The winner takes all - at least until the next test!

Auditing

We lookat all elements of your current site, evaluate them and build an action plan.

Updates

We continuously analyse your data and test improvements where we see an opportunity.

On-going Support

We ensure that your page remains fully optimised by continuous testing.

We obsess over details to bring you the best results

Everyone likes to claim that their approach to CRO is scientific, but what actually hides behind this arcane term?

At Deft Digital we aim to optimise your site to its maximum potential by using our knowledge and experience working with 100s of eCommerce websites. But we never just assume; we listen to your customer feedback, look at what your website analytics tell us and apply continuous split testing to ensure you get optimal results.

0141 374 0465

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