This post has been created as a follow up to my LinkedIn post about a new business that Scott & I invested in. I had originally intended to share all this information on that platform, but LinkedIn was acting strangely which prevented me from doing so.
Scott and I have invested in a new start-up. Given the timing, I know this might sound mad to some but here’s the logic behind our decision.
As I haven’t had to commute during lockdown I have gained around an extra 2 hours per day, which is almost an extra full working week per month – this has allowed me to tie off some loose ends and complete a few projects that have been hanging around for a while.
Some of you may know that I own a business called ClickBoost that specialises in providing online advertising services. It has grown much faster than I ever anticipated and I have been extremely lucky to have some fantastic clients and an excellent team around me to help it grow.
However, there have been a couple of little issues that have been nagging me since I started ClickBoost and I think this new business will give us a solution. Before we work with a client we sometimes suggest that they make improvements to their website before pouring money into online advertising.
This is because if you are paying to bring traffic to your site, you need to make sure it converts well. ClickBoost has a great solution for businesses that wish to generate leads – we design a series of landing pages that sit separately from the client’s website and 95% of the time our designs convert better than their original site.
Things are a bit trickier when it comes to eCommerce and often we have to refer our clients to a third-party agency, which can bring its own challenges.
Luck would have it that when we were looking for solutions to resolve this issue, Scott (my business partner) and I were approached by an eCommerce professional, who we trust and respect very much, who floated the idea of starting their own eCommerce agency but needed some extra support/investment.
What we have discovered is that demand for the services the new business offers is still very applicable during lockdown. As we recently have won a number of new projects, we thought now was a good time to invest in this new start-up, especially given that many people are doing the opposite. Scott and I will inject some start-up capital to help pay staff wages, marketing and all the legal costs associated with starting a new business.
Although we will not be directly involved in the day-to-day running of the business, the ClickBoost team will be on hand to help with any overflow work if required. The new business is called Deft Digital and its main purpose is to help eCommerce businesses increase revenue by providing a number of digital marketing & technology solutions.
In a nutshell, Deft Digital will help you increase profitable traffic levels to your site and build you a new website to increase sales.